Sarajevo Film Festival: A Red Carpet Big Enough for Everyone - Priceless!

This year, the Sarajevo Film Festival marked not only the 30th anniversary of its existence but also the 10th anniversary of its partnership with our client, Mastercard. On this occasion, our team implemented a campaign celebrating ten years of support for innovation, inclusion, and invaluable experiences.

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We organized a media event attended by representatives from major mass, lifestyle, and business media outlets in Bosnia and Herzegovina. At the event, journalists heard from Jelena Sretenović, Director for Bosnia and Herzegovina, Serbia, and Montenegro; Jovan Marjanović, Director of the Sarajevo Film Festival; and Ioana Gorganeanu, Director of Communications for the Southeast European market at Mastercard.

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The press trip, organized for Serbian journalists, provided an opportunity to experience the red carpet atmosphere and report from the largest film festival in this part of Europe.

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The campaign generated 58 articles and interviews in media outlets in Bosnia and Herzegovina and Serbia, with over 40 published during the festival itself.

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This year, the Sarajevo red carpet was big enough for everyone!

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