Curaprox caravan

With the aim of educating the population about the importance of proper oral hygiene maintenance, and also promoting the brand itself and new products in the assortment, we organized a Curaprox caravan in five cities in Serbia: Niš, Kragujevac, Čačak, Novi Sad, and Belgrade. The Curaprox caravan educated visitors in an interesting and interactive way about adequate care of teeth and gums, through the use of innovative solutions and interactive activities at the stand.

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Spreading brand awareness about the caravan was achieved through digital communication that took place in two phases. During the teaser phase, we informed the target group about the maintenance of the caravan, while in the localization phase, we targeted each individual city with appropriate creative content and a call to action. The Curaprox caravan was promoted through social media posts during the event, followed by PR articles in the media.

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The caravan also featured guerrilla communication aimed at attracting the additional attention of passersby near the locations where the Curaprox caravan was set up.

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