BPM Group - Creating a visual identity

For the BPM Group client, our task was to create a complete visual identity "from scratch." Through researching and analyzing the client's needs, the target group, the market, and the competitive landscape, we gained valuable insights that paved the way for not only a modern and impressive logo solution but also the development of numerous brand elements that will contribute to the client's memorability and recognition in the long run.

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To ensure consistency across all touchpoints with the brand, we created a comprehensive book of graphic standards. This includes the most important visual aspects of the brand, such as carefully selected colors, patterns, font families, and more, which can be applied across a wide variety of media and materials – from business cards, letterheads, and work uniforms to modern digital formats, advertising solutions, and company vehicles.

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We can proudly say that this project has established a modern brand aesthetic that not only reflects the client's values and aspirations but also remains consistent and functional, with the intention of lasting impact.

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