ChatGPT AI - Will man win with creativity?
The most popular global technological and business topics in recent times are definitely ChatGPT and artificial intelligence, and one question stands out here in particular: will the machine defeat man and take away his job in the future? The fact that the topic is topical and local is confirmed by the fact that in Serbia, since it was launched in November 2022, by May 2023, the term "ChatGPT" occupies the first and second positions in the search growth category on Google (Source: Google Trends). This shows that one technology-business topic beats the most popular social topics, such as TV shows, movies, and series, and sports events, and a good part of these searches comes from people's curiosity about whether and to what extent ChatGPT will threaten them.
However, we need a different attitude. Everyone in their field of work should think about how to speed up processes with the help of artificial intelligence, save time, and free it up for new projects. The creative industry should treat AI as a shortcut to the goal that will help bring ideas to life. With the help of artificial intelligence, the role of man in creative industries will be directed from operational to supervisory, which will save time for creating ideas "from scratch" while correcting details that the machine did not understand based on the given parameters.
ChatGPT and other AI programs should be seen as any tool that marketers have been using for years to make their jobs easier, such as stock sites with large photo bases. They didn't replace anyone - they just accelerated work processes, which artificial intelligence also does. Test ChatGPT, or other programs as needed, for each task. Try all the possibilities, return the work for corrections until you are satisfied with the result, or use only the part you are satisfied with and supplement it with your own ideas. Consider AI tools as assistants that can generate many ideas and make many changes.
AI can enhance employees' creativity and give them a different perspective. With the help of the ChatGPT program, you can make strategy proposals that you would never do, and don't hesitate to let AI help you implement an idea that you know is difficult to implement or requires a lot of creative work. Think "out of the box" - hire artificial intelligence to do it for you and be demanding, until you get what you want. Ask the help of artificial intelligence for things that you have been doing for years and know them perfectly - maybe it will help you expand your horizons because you are currently tired and you need someone to "think" for you.
Don't let fear "run over" you. People were afraid that mobile phones would "irradiate" them, and today, life without them is unimaginable. Let's remember the distrust of people about the flow of information on the Internet, and now it is superfluous to even mention the necessity of Internet access. Conspiracy theories about innovations are all the more ridiculous from this perspective, therefore, it is important that we also look at ChatGPT as a program that we will all use in the future and without which we will not be able to imagine a working day, as well as without phones and the Internet.
ChatGPT will certainly not extinguish your creativity but will ignite it because new ideas will be born during the creation process. Use artificial intelligence to your advantage. That way, you will be irreplaceable, because the tool alone cannot create what a creative person can do, and those who are best able to use AI for the needs of their work will advance. The machine is there to realize our ideas, and as our creativity has no limits, it will never be defeated. So, if you haven't already, get started today and ask ChatGPT anything.
Text written for the Marketing mreža website by: Marko Anđelković, Digital Team Leader, smartpoint adria
Photo: Canva