Promotion of Štark Bananica ice cream
A one-time project for the TikTok channel of one of the divisions within the Štark company – Bananica – aimed to organize a giveaway on this social network using engaging video content to promote a new product in the lineup, Štark Bananica ice cream. Despite the challenges associated with organizing giveaways on this platform, the response from users was overwhelmingly positive, with over 350,000 views, 18 videos, and more than 160 comments.