PR Support for the "Bolji način" Project

As part of the "Bolji način" project, our PR team provided support by creating and distributing press materials, preparing spokespersons for interviews, and generating news content for the project’s online portal.

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The program offers free installation and use of POS solutions, whether it’s a traditional POS terminal, a softPOS that can be installed on a mobile phone, an Android all-in-one device that functions as both a fiscal cash register and a POS terminal, or an eCommerce solution for online stores.

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Additionally, the program provides a subsidized merchant fee of up to 0.99% for all payments made with Mastercard and Visa cards, with no fixed costs or additional obligations for the first year. After this period, businesses can continue using the devices under pre-agreed terms with their bank or opt-out without any extra costs.

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The POS program is supported by the National Cashless Payment Initiative – Bolji način, a joint project by Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH, Mastercard, and Visa. It is implemented under the develoPPP program of the German Federal Ministry for Economic Cooperation and Development (BMZ), in collaboration with NALED and the Ministry of Finance of the Republic of Serbia.

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