Mastercard Campaign for Mobile Payments

The mobile payments campaign is a traditional initiative conducted by Mastercard with the goal of raising awareness about the benefits of using mobile wallets.

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The campaign was accompanied by an action in which, during November and December 2023, all users making payments with a mobile wallet received cashback.

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During the campaign, which targeted 3 markets—Serbia, Bosnia and Herzegovina, and Montenegro—over 30 announcements were generated across the largest media platforms.

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