Promotion of the 44th Graphic, Paper and Creative Industry Fair (GRAFIMA)
We have been collaborating with Epson for many years across the markets of Serbia, Croatia, and Slovenia, spanning various marketing areas. In 2023, we were involved in one of the brand's largest activities in Serbia - the 44th Graphic, Paper, and Creative Industry Fair (GRAFIMA).
During this event, Epson, in partnership with the brand Martini Vesto by Boško Jakovljević, unveiled a collection of clothing items. These garments were made from materials printed in Serbia, utilizing high-quality Epson technology for sublimation printing. This innovative printing method allows for textile printing without the use of water and chemicals, significantly reducing the environmental footprint of clothing production.
Our agency assisted in coordinating invitations for influencers, photographers, videographers, and media representatives, as well as in creating posts for Epson's social media.