Development of the UNICEF TikTok channel
A six-month project for UNICEF Serbia involved producing video content for their TikTok channel, aimed at conveying the organization's values, messages, and support to young people. The project focused on topics including climate change, youth volunteering, youth employment, and youth mental health. Additionally, the project included the design and implementation of the "Internet Day" campaign, highlighting the importance of online safety for children and young people. Influencers were also engaged to amplify the campaign's visibility.