Development of the follower base of the Xiaomi Instagram page

The goal of the project was to collect 50,000 new Instagram followers in Serbia from May 2021 until the end of the year.

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The strategy was devised around three types of content:

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Informative: Providing information about new Xiaomi devices in Serbia.

Educational: Addressing user questions collected from the Internet.

Fun: Organizing a Giveaway.

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Results:

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10,000 new followers acquired in a few days.

20,000 new followers gained in 3 months.

50,000 new followers collected before the end of 2021.

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Additional figures achieved during the project:

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156 Feed posts

1,054 Story posts

Reach: 10,400,000

Engagement: 350,000

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