Xiaomi B2B event

In October 2021, we were presented with an exceptional opportunity to collaborate with Xiaomi, our client, on a project that set new standards in the smartphone market. The role of the smartpoint adria team was structured around the "turnkey" system – from conceptualizing the event, selecting the venue, to scripting and synchronizing dance performances and choreography with the phone specifications.

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We orchestrated the launch of the new Xiaomi 11T series at one of Belgrade's most prestigious venues – Lafayette Cuisine Cabaret Club. Against a backdrop of festivity, attendees were immersed in all the innovations brought by the new phones from the 11T series, complete with surprises and an experiential zone tailored specifically for the occasion.

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