The first TikTok business hub was organized by the Marketing mreža and the Smartpoint Adria agency

The first TikTok business hub in Serbia, organized by the Marketing mreža and sponsored by Smartpoint Adria agency, was held yesterday in Belgrade. It is a unique concept and the first hub of this type organized in Serbia and the region, which the Marketing mreža implements as part of the ADukacija platform.

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The hub was attended by 11 companies from Serbia that have active TikTok accounts, as well as influencers Aleksa Todorović, Katarina Fišić, Gorana Risteska, Amil Ćorović, and Tomislav Rašković, who is also a TikTok Strategist at the Degordian agency. The TikTok business hub was supported by the companies Mercator-S, Delta Holding, Xiaomi, Banjalučka pivara, and Štark.

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During the intensive program, the participants of the business hub shared their experiences on topics such as why companies should be on TikTok, what we learned from videos with millions of views, does following trends threaten the authenticity of brand stories, how to improve cooperation with influencers, and also how to make the TikTok algorithm work for you. 

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An interactive workshop on "How to create viral content for TikTok" was also organized, as well as team-building on the topic of Commerce + Creativity on TikTok. The second TikTok business hub will be held on April 18 in Belgrade and is open to all interested companies, agencies, small and medium enterprises, and independent experts. Applications for the second TikTok business hub are open at the link HERE. 

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Source: Marketing mreža