Top Video Marketing Trends for 2023
Given the state of the digital world, it's probably sufficient to simply say: make videos, as many videos as possible, and then finish the text.
However, as we are accustomed to, even around the simplest things in the world, a certain philosophy had to be developed: what kind of video is a good video, what kind of video brings the desired results, and what kind of video becomes a viral video? I will discuss all of this on the TikTok Business Hub on March 22 and April 18 (you can still register for the second term here), but until then, let's touch on the highlights.
Why video?
You must be aware of how popular TikTok has become. Because of its rise, Instagram Reels and YouTube Shorts have emerged, not to mention others, but at the end of the day, the name of the social network or the platform where the content is placed is not important. The point lies in the content itself. Video, especially in short form, is dynamic and interesting, easy to watch, and the audience is happy to interact with it. In a time when we seek information quickly, almost immediately, and simply, short videos are the perfect way to reach your target group. You gain bonus points if your video evokes positive emotions that viewers will want to share with others.
By the way, did you know that video is the most shared content on social networks?
By further sharing your content, both likes and comments, as well as views, increase, leading you to great results organically. Add to this the ability to share the same video on TikTok, Instagram, and YouTube. The calculation at the end of the day becomes more than clear! Considering the currently most popular video platforms, i.e., the aforementioned social networks, it is important to note that the video should be in vertical format, and it's not just a matter of aesthetics. Research has shown that vertically oriented videos garner more views than the 1:1 format, which in turn has more views than landscape videos.
So when it comes to video content for social networks, always shoot vertically and be aware of safe zones. This is just a small detail, but a detail that shows you know what you're doing.
What can you record?
In addition to entertaining content that will likely generate the most reactions (because who doesn't like a good laugh), informative, educational videos, as well as videos in which your audience can relate (personal story, sketch), will be equally effective.
Finally, consider incorporating live video into your communications from time to time. It can take the form of a Q&A session, product presentation or testing, BTS moments, or anything that will reveal more about you and your business to your audience, which will be spontaneous and personalized, yet suitable for interaction. People like to see real people.
You will learn more about the "little secrets of great masters" when it comes to creating video content on the TikTok Business Hub. Don't miss it - see you there!
Text written for the Marketing mreža website by: Nikola Jagodić, Digital BDM, Smartpoint Adria
Photo: Canva